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hbgator

Wed 05 Apr, 2006


Internet will be tomorrow's TV screen, says AOL chief

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Forget the TV,<b style="color:#FFA34F"></b> tomorrow's screen of preference will probably be the Internet,<b style="color:#FFA34F"></b> AOL chief Jonathan Miller predicted at the influential <b style="color:#FFA34F"></b>"MIPTV featuring MILIA"<b style="color:#FFA34F"></b> trade show.<b style="color:#FFA34F"></b> <b style="color:#FFA34F"></b>
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<b style="color:#FFA34F"></b>"Video consumption is exploding on-line and on-demand is going to be the dominant way to consume content,<b style="color:#FFA34F"></b>"<b style="color:#FFA34F"></b> Miller said in a keynote speech late Tuesday that must have sent shivers down the spines of the packed audience of TV execs.<b style="color:#FFA34F"></b> <b style="color:#FFA34F"></b>
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Miller was Wednesday to be awarded the show's inaugural Pioneer Prize at the first-ever International Interactive Emmy Awards ceremony for AOL's innovative,<b style="color:#FFA34F"></b> high-quality live Web coverage of the 2005 global Live 8 rock concerts.<b style="color:#FFA34F"></b> <b style="color:#FFA34F"></b>
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Live 8 <b style="color:#FFA34F"></b>"was the starting gun that showed that the Internet is a mass entertainment medium,<b style="color:#FFA34F"></b> very different from TV,<b style="color:#FFA34F"></b> because people could watch any of the concerts going on around the world,<b style="color:#FFA34F"></b>"<b style="color:#FFA34F"></b> Miller told the conference.<b style="color:#FFA34F"></b> <b style="color:#FFA34F"></b>
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The sheer numbers of people that chose to participate in the huge July 2 rock event rather than watch it on the television was staggering.<b style="color:#FFA34F"></b> <b style="color:#FFA34F"></b>
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That showed that TV over the Internet has the potential to be a <b style="color:#FFA34F"></b>"mass entertainment medium"<b style="color:#FFA34F"></b>,<b style="color:#FFA34F"></b> Miller stressed.<b style="color:#FFA34F"></b> <b style="color:#FFA34F"></b>
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Not only was AOL delivering 175,000 simultaneously high-quality video streams to users in 160 countries at the height of the concerts,<b style="color:#FFA34F"></b> but there were also 90 million video streams of concert footage watched by AOL users in the six weeks after the event.<b style="color:#FFA34F"></b> <b style="color:#FFA34F"></b>
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Internet users are also showing that they want to consume and watch entertainment in different ways today,<b style="color:#FFA34F"></b> Miller pointed out.<b style="color:#FFA34F"></b> <b style="color:#FFA34F"></b>
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Live 8 triggered almost 15,000 Internet blogs on AOL between users watching the concerts and wanting to exchange their comments and feelings with others around the globe.<b style="color:#FFA34F"></b> <b style="color:#FFA34F"></b>
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<b style="color:#FFA34F"></b>"The industry is in the middle of a truly massive change,<b style="color:#FFA34F"></b>"<b style="color:#FFA34F"></b> Miller emphasised,<b style="color:#FFA34F"></b> pointing out that video consumption is exploding around the world.<b style="color:#FFA34F"></b> <b style="color:#FFA34F"></b>
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<b style="color:#FFA34F"></b>"We will see video-on-demand"<b style="color:#FFA34F"></b> <b style="color:#FFA34F"></b>(VOD)<b style="color:#FFA34F"></b> becoming dominant in the next few years,<b style="color:#FFA34F"></b>"<b style="color:#FFA34F"></b> he said,<b style="color:#FFA34F"></b> adding on-demand programming is clearly what viewers want.<b style="color:#FFA34F"></b> <b style="color:#FFA34F"></b>
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The revolution starting to sweep the audiovisual entertainment industry is pushing users firmly into the driving seat,<b style="color:#FFA34F"></b> Miller believes.<b style="color:#FFA34F"></b> <b style="color:#FFA34F"></b>
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The amount of different forms of media being consumed will all increase.<b style="color:#FFA34F"></b> <b style="color:#FFA34F"></b>"Prime <b style="color:#FFA34F"></b>(TV)<b style="color:#FFA34F"></b> time will morph into My Time"<b style="color:#FFA34F"></b> and everything will go portable,<b style="color:#FFA34F"></b> were Miller's predictions.<b style="color:#FFA34F"></b> <b style="color:#FFA34F"></b>
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Owned by entertainment giant Time Warner,<b style="color:#FFA34F"></b> AOL has been actively moving into the video space since its Live 8 scoop with its recently launched In2TV entertainment service.<b style="color:#FFA34F"></b> <b style="color:#FFA34F"></b>
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Miller demonstrated that AOL is successfully increasing the video quality of the massive Time Warner video library that it recently put online to its users.<b style="color:#FFA34F"></b> <b style="color:#FFA34F"></b>
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That is good news for users but not so great for the TV world,<b style="color:#FFA34F"></b> which had been hoping the current poorer viewing experience on the Internet might persuade viewers to stay with more traditional screens.<b style="color:#FFA34F"></b> <b style="color:#FFA34F"></b>
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Big entertainment companies attending the show will also not be reassured to learn that AOL is financing its major foray into TV though advertising,<b style="color:#FFA34F"></b> the very heart blood of the TV industry.<b style="color:#FFA34F"></b> <b style="color:#FFA34F"></b>
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Miller and reality TV guru Mark Burnett,<b style="color:#FFA34F"></b> the brains behind smash hit reality formats as <b style="color:#FFA34F"></b>"The Apprentice"<b style="color:#FFA34F"></b> and <b style="color:#FFA34F"></b>"Survivor"<b style="color:#FFA34F"></b> revealed that companies are lining up to switch their advertising budgets into the entertainment offerings of Internet giants like AOL.<b style="color:#FFA34F"></b> <b style="color:#FFA34F"></b>
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Burnett has linked up with AOL to produce a new Internet-based entertainment format <b style="color:#FFA34F"></b>"Gold Rush"<b style="color:#FFA34F"></b>,<b style="color:#FFA34F"></b> which will be launched shortly.<b style="color:#FFA34F"></b> <b style="color:#FFA34F"></b>
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Set in the United States,<b style="color:#FFA34F"></b> <b style="color:#FFA34F"></b>"Gold Rush"<b style="color:#FFA34F"></b> will start off with trucks <b style="color:#FFA34F"></b>-<b style="color:#FFA34F"></b>-<b style="color:#FFA34F"></b> ad-sponsored of course <b style="color:#FFA34F"></b>-<b style="color:#FFA34F"></b>-<b style="color:#FFA34F"></b> driving away from Fort Knox laden with gold that will be buried at secret locations around the country.<b style="color:#FFA34F"></b> <b style="color:#FFA34F"></b>
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AOL players will have to try and locate the million-dollar stashes through clues left on the Internet.<b style="color:#FFA34F"></b> <b style="color:#FFA34F"></b>
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So there will be a pot of gold at the end of the TV rainbow.<b style="color:#FFA34F"></b> The burning question is who will win it!<b style="color:#FFA34F"></b>


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Lady DarkFire

Thu 06 Apr, 2006


Re: Internet will be tomorrow's TV screen, says AOL chief

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It's an interesting long distance race to be sure.<b style="color:#FFA34F"></b> I don't think the PC will be replacing the tellie right fast as VHS had to Beta or tape to records <b style="color:#FFA34F"></b>*lol I bet a few of you are like,<b style="color:#FFA34F"></b> whatzzat stuff?<b style="color:#FFA34F"></b>*<b style="color:#FFA34F"></b> but it's pretty close huh?<b style="color:#FFA34F"></b> <b style="color:#FFA34F"></b>^__^<b style="color:#FFA34F"></b>


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Grim

Thu 06 Apr, 2006



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It will only replace my TV if they have better stuff on there than they do on Sky-TV,<b style="color:#FFA34F"></b> I already pay a small fortune for my Sky so paying for internet TV wouldnt make sense at all for me!<b style="color:#FFA34F"></b> <b style="color:#FFA34F"></b>:D